Based on my findings thus far, writing a blog is a great way to express ones thoughts and interests. Blogs can also be a powerful tool that green, sustainable and renewable energy companies can utilize to help achieve their marketing goals. After all! What good is having a great product or service if no one knows you exist? Blogs are a fun and relatively inexpensive solution.
Three things I would recommend to a company attempting to incorporate their own blog are;
1) Do your research and create a plan and blogging strategy based on your companies needs.
2) Write posts that are entertaining, informative and truthful.
3) Utilize other sources of social media by linking your blogs content to gain exposure and find readers interested in your blogs subject.
But, before using your new super power, remember…
With great power comes great responsibility, and what people write about on a blog has consequences. Some are positive and some are negative; so it’s good to know how to utilize your blogs power in a positive and effective manner.